Dear Colleagues,

‘Global Breath Appreciation Day,’ is an initiative of The Reverence for Life University which is grounded in the principle that our breath is our primary capital and should be appreciated consciously by developing our breath consciousness skill set. In preparation for ‘Global Breath Appreciation Day,’ on February 11th, 2014 and in creating awareness to involve the participation of Jamaicans and visitors, our marketing plans will entail the following:

  • A series of presentations to schools, offices, tourism properties, prisons and children homes of safety

  • Hosting spiritual retreats leading up to the celebration

  • Positioning the “Global Breath Appreciation Day” as an annual event

  Marketing strategy:

  • Identifying individuals/organizations aligned with the message for the hosting and presentations

  • Creating a promotional brochure for advertising events and acknowledging sponsors  

  • Media launch prior to Feb 14th to create awareness

  • Promoting Heaven Sent accommodation, Bay View Eco Resorts & Spa as well as other hosting properties

We are now garnering support to promote and host activities for the event on February 14, 2014. Presentations will be made throughout the island in schools, libraries and health facilities. Miss Juliet Wallace of Marketing Initiative is coordinating the event. Her company will offer its services in coordinating activities as it relates.

Your support in any area associated with marketing would be greatly appreciated. We look forward to your participation.


Desmond D. Green